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Omron Healthcare Hires MWWPR as Agency of Record

Leading Maker of Blood Pressure Monitors Turns to

MWWPR to Launch Signature Products and Craft Omron’s Heart Health Story 

CHICAGO – May 26, 2016 – MWW Public Relations (mww.com) today announced that it has been selected as the public relations agency of record for Omron Healthcare Inc., the leading manufacturer of personal wellness products, including blood pressure monitors and electrotherapy devices.

MWWPR will help Omron Healthcare (omronhealthcare.com) foster a deeper heart health dialogue with key consumer and medical community audiences through a national campaign that includes media tours, social influencer engagement, speaking engagements and physician outreach.

The AOR assignment follows MWWPR’s collaboration with Omron to preview the company’s new “Project Zero” blood pressure monitors at the Consumer Electronics Show in January.

“MWWPR exceeded our expectations and helped us steal the spotlight with our ‘Project Zero’ devices at the CES Digital Health Summit,” said Ranndy Kellogg, Omron Healthcare President and CEO. “We are excited to have MWWPR as our agency as we prepare to evolve our mission, introduce advanced new products and launch a major new heart health initiative.”

Omron’s “Project Zero” devices – including the smallest, lightest, quietest, clinically accurate wrist blood pressure monitor – were heralded by technology writers at CES. MWWPR will support the launches of Omron’s new heart health technology as well as the company’s next generation of electrotherapy devices.

“Omron Healthcare is a recognized leader of the heart monitor market and the company is making incredible strides in evolving the category of personal heart health technology,” said John Digles, leader of MWWPR’s global Health & Wellness practice. “We’re proud to serve as Omron’s communications partner and to mobilize our wellness and technology expertise and storytelling abilities as we shape this exciting campaign.”

The account is being led out of MWWPR’s Chicago office by a team with deep expertise in health and wellness, technology and consumer lifestyle marketing.

About Omron Healthcare, Inc.

Omron Healthcare, Inc. is a leading manufacturer and distributor of personal wellness products. Omron’s market-leading products include home blood pressure monitors and electrotherapy devices. Since Omron invented its first blood pressure monitors nearly 40 years ago, the company has been passionate about empowering people to take charge of their health at home through precise technology. Helping people improve their ability to live a healthier life is the heart and soul of Omron’s purpose.

About MWWPR

MWWPR is one of the world’s top five independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR’s expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, LGBT, Entertainment, Sports & Luxury Lifestyle, and Wellness & Nutrition.

With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR’s Matter More™ approach has been recognized by numerous, top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for “Company of the Year,” and 2014 accolades include the Global SABRE Award, “PR Agency of the Year” and “Company of the Year” by the International Business Awards, as well as “Top Places to Work in PR.”

To learn more about MWWPR, visit http://www.mww.com or @MWW_PR.