Leading Fan Commerce Company Turns to MWWPR to Announce Series A Funding Round, Launch Products in Expanding Verticals and Promote Global Brand Partnerships

LOS ANGELES – July 6, 2016  MWWPR (www.mww.com), one of the top-five global independent public relations firms, today announced it’s the agency of record for Loot Crate (www.lootcrate.com), a leading fan commerce company based in Los Angeles.

Loot Crate is defining the next generation of entertainment ecommerce by revolutionizing the way fans engage with each other worldwide. With over 600K subscribers globally, known affectionately as “Looters,” Loot Crate has cemented its position as an industry innovator by creating new avenues for fans to access exclusive pop-culture and entertainment merchandise in more intimate and memorable ways.

As the agency of record, MWWPR is responsible for creating an integrated communications strategy aimed at launching Loot Crate’s new product offerings in established fandom verticals, expanding reach in new entertainment channels, and elevating awareness of Loot Crate’s global partnerships with iconic brands like Microsoft and WWE.

Additionally, MWWPR will help strengthen Loot Crate’s thought leadership position in the product licensing, toy, ecommerce and broadening entertainment merchandise sectors.

“MWWPR has assembled an exceptional team of experts for Loot Crate. Our deep experience across the toy, licensing, ecommerce and consumer lifestyle categories provide the perfect mix for this rapidly-growing Los Angeles start-up,” said JP Schuerman, President of MWWPR’s Western Region.

“We’re beyond excited to work with Loot Crate. Through our partnership, we’ll capitalize on Loot Crate’s competitive position in the marketplace by elevating the brand as an innovator of next generation ecommerce,” Schuerman added.

In May, MWWPR helped Loot Crate develop a strategic communications plan to announce the recent close of its $18.5 million series A funding round in technology, business, entertainment and gaming media. As a result, Loot Crate was featured prominently in coveted national media outlets including The Wall Street Journal and TechCrunch. Los Angeles Times’ coverage appeared on the front of its print and online business sections, a major feat for a startup company.

The account is being led out of MWWPR’s Los Angeles office by Chris Prouty, a vice president in the technology and consumer lifestyle PR practices.

About Loot Crate

Loot Crate™, founded in late 2012, partners with the largest movie studios, game companies, comic publishers, and general pop culture talent to deliver multiple lines of monthly themed mystery boxes to fans, which we call Looters, around the world. More than just a branded box of licensed apparel and collectibles, Loot Crate™ represents and fuels the passion found in fandom for our consumers as well as our partner brands. Our employees share the same passions, and we live to share that love with our growing subscriber base, bringing them together with digital and real world platforms that connect our community of Looters. Loot Crate™ is committed to curating and creating an inclusive membership experience, offering all fans exclusive merchandise and content, month after month, year after year. For more information and to sign up for a Loot Crate subscription, please visit www.lootcrate.com.


MWWPR is one of the world’s top five independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR’s expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, LGBT, Entertainment, Sports & Luxury Lifestyle, and Wellness & Nutrition.

With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR’s Matter More™ approach has been recognized by numerous, top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for “Company of the Year,” and 2014 accolades include the Global SABRE Award, “PR Agency of the Year” and “Company of the Year” by the International Business Awards, as well as “Top Places to Work in PR.”

To learn more about MWWPR, visit http://www.mww.com or @MWW_PR.